Social Media Manager

Job Description

We are seeking a versatile, data-driven Paid Media & Social Media Manager to join our team as a remote freelancer. This role blends organic community building with technical paid acquisition. You will be responsible for defining our social media strategy, handling daily publishing pipelines, and executing highly optimized ad campaigns to generate leads and build brand awareness. Key Responsibilities: Organic Social Management: Own the strategy, daily publishing, and content optimization across Facebook, Instagram, LinkedIn, YouTube, and X. Paid Ad Operations: End-to-end planning, execution, and management of ad campaigns focusing on B2B/B2C Lead Generation (Facebook, Instagram, LinkedIn) and Brand Awareness (Google Ads, YouTube Ads).Market Intelligence: Conduct deep audience research and regular competitor analysis to identify positioning gaps and creative opportunities. Optimization & Reporting: Monitor campaign performance continuously, reallocating budgets to maximize ROI and lower acquisition costs.Requirements:2+ years of proven experience managing both organic social media channels and complex paid ad accounts. Demonstrated success running targeted lead generation and video awareness campaigns. Deep analytical mindset with the ability to turn performance data into actionable creative changes. Strong self-management skills to consistently hit daily publishing windows and campaign targets remotely.